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Increase Staff Confidence, Customer Satisfaction and ProfitabilityNot only will you gain the knowledge and skills to successfully recommend, sell and upsell Whisky, you will understand why Whisky is unique, where it came from, and why there is a bottle of Whisky in nearly every bar in the world.
Wear your Whisky Ambassador badge with pride, display your prestigious Accredited Certificate, and ensure your customers experience the best Whisky service. |
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Curriculum
The Whisky Ambassador one-day program covers:
• The economic impact of whisky • How, when and where it all started • Where and how it’s made • Nosing and tasting • Mixers and cocktails • Sales and customer service • Other world whiskies • Practical and written exams |
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